Tiktok vs Snapchat ads which is better ?

Tiktok and Snapchat are major social media platforms especially for teenagers and also a main target of digital marketers. Both platforms have millions of users across the world . it is also a prominent hub for youth generation, which are invaluable to your social digital marketing strategy. But, which of these two popular apps is the best market for your ads? Undoubtedly we can say it is Tiktok

Why Tiktok is the Best For Ads?

Tiktok has an overwhelming majority than Snapchat in  terms of user base. While Snapchat has a daily active users of 397 millions , Tiktok has 1.7 billion user base. This means it gives you a best enagement. Additionally tiktok users open it 19 times everyday. This also enhances opportunities for your advertising. As Half of the tiktok population ages between  18 – 24 , it is a big market for products like cosmetics , fashion & electronic gadgets etc..

A study shows that 50% of Tiktok users buy a product after seeing it in Tiktok live streams of influencers. And another major factor that we should consider is that influencers of countries like America have 18% of engagement rates in Tiktok, which causes a surge in the increase of its active users.  In short videos  called Tiktoks  there is higher chance of compelling teenagers to buy your products.

Conducting  social media campaigns is a good way to reach your products to a vast and diverse community.Trending hashtags make a big number of companies reach into a large portion of society from all walks of life.Taking photos with your product in a way that it matches the heartbeat of youth’s trending gives your  initiative a good chance to the commons.

Also,you can link with TikTok influencers to promote your company.Even TikTok  facilitates you a convenient way to merge with influencers, offering TikTok Creator Marketplace (TTCM) where you can approach a TikTok creator best suitable to you from a span of 8 million creators all across the globe to promote your enterprise.As it is foretold, a quality percent of  engagement rates of influencers in TikTok is also an assistant factor for you.

Even though TikTok is a big market for beauty,cosmetics and fashion as there is a large amount teenagers, it is a misconception that teenagers dominates the TikTok.Because there is also a massive number of users above 24 years old.Then you should statisfy yourself with the fact that there is expansive and varied audience keenly hearing you from diverse backrounds.